Gatsby's Guide To: Post Event Best Practices

Step 1: Take a Breath & Get Organized

Congratulations on successfully completing your event! Now, it's time to take a moment to catch your breath, reflect on your achievements, and set the stage for your post-event follow-up.

Thanks to Gatsby's efficient check-in feature tracking, managing guest attendance and follow-ups will be a breeze. Open up Gatsby and navigate to the guest list create two new tabs. These tabs will conveniently categorize attendees based on their participation status—those who attended and those who were unable to make it.

While you work on this, use the opportunity to reflect on the accomplishments of your event. Consider aspects such as funds raised or goals achieved. These achievements will serve as compelling highlights to include in your upcoming follow-up communications. By taking stock of what you've achieved, you'll be well-equipped to share the impact and success of your event with your audience.

Step 2: Preparing for Post-Event Follow Up

Beyond expressing gratitude to your attendees and providing updates to those who couldn't make it, the process of gathering insights from participants holds tremendous value in driving continuous event enhancements.

Start by duplicating your event & bringing over all the information except the RSVP questions

Within this event framework, the RSVP card will transform into your post-event hub. This designated space will allow you to share the remarkable achievements realized and offer glimpses through captivating visuals:

• A comprehensive recap of the sessions conducted

• Shining a spotlight on notable speakers in attendance

• A transparent display of the funds raised

• Quantifying the networking connections fostered

Additionally, you will capitalize on the survey functionality to orchestrate a post-event survey aimed at those who participated. Here are a few sample questions to consider:

• On a scale of 1 to 5, how would you rate the event overall?

• What was the most valuable insight you gained from the event?

• Could you name a speaker who particularly resonated with you?

• Are there any suggestions you'd like to offer for our next event?

• How likely are you to join us for future events?

By gathering these insights, you not only express your commitment to improvement but also ensure a more impactful and rewarding experience for both present and future attendees.

Step 3: Preparing Your Communications

To streamline your efforts, consider establishing a template for future communications. We recommend adhering to the best practice of sending two distinct messages. The first is directed towards attendees, expressing gratitude and urging them to complete the post-event survey. The second message is aimed at non-attendees, recapping the event's highlights and expressing anticipation for their presence at the upcoming occasion.

For Attendees:

Your message to those who attended should convey appreciation and highlight the event's accomplishments.

• Begin with a warm thank you for their attendance and support.

• Offer a concise overview of the impact they helped create or milestones achieved.

• Include a clear call to action by providing a link to the post-event survey, encouraging their valuable feedback.

For Non-Attendees:

Your message to those who missed the event should express regret and provide valuable next steps.

• Express sincere regret for their absence, conveying that you missed them at the event.

• If relevant, include any links or information for continued contributions or donations.

• Express enthusiasm for the upcoming events, reassuring them that you look forward to seeing them there.

By tailoring your messages to these distinct groups, you maximize the impact of your communication and foster a stronger connection with your audience, whether they attended or missed your event.