5 Mistakes Hurting Your VIP Event Attendance

1. You're not sending a calendar invite immediately upon registration
   Important people’s availability fills up quickly, so when you delay sending a calendar invite, yours can easily get replaced by another invite, or slip off their radar

   
   

2. You're excluding EAs (Executive Assistants) from the invite
   Top executives rely on their assistants to manage their schedules. Leaving them out can cause coordination hiccups and missed opportunities

   
   

3. Sending invites from someone the guest doesn’t know
   If the invite comes from an unfamiliar sender, it can feel impersonal and like that specific attendee’s presence does not matter much to the host

   
   

4. Your emails aren’t getting seen
   Using generic “no-reply” addresses or mass mailings can land your invite in spam folders, meaning it might never reach the right person

   
   

5. Your events are being seen as “cute parties” rather than elite professional gatherings
   When your event feels casual or low-key, top-tier professionals might not see the value in attending

How Gatsby Helps

• Instant Calendar Invites:
  Gatsby syncs with Google Calendar and Outlook so that as soon as someone registers, they automatically receive a calendar invite—keeping your event front and center.
  
  

• Comprehensive Contact Management:
  With robust contact management features, you can easily add multiple contacts to each invite. Plus, Gatsby integrates with Salesforce, Affinity, and Zapier to ensure that executive assistants, relevant personal insights and other key team members are included without any extra effort.
  
  

• Personalized Email Design & Mail Merge:
  Gatsby’s advanced email design and mail merge tools let you customize invitations with familiar sender details, and quickly follow up one-on-one. This personalization makes the invite feel more genuine and boosts engagement.
  
  

• Enhanced Email Deliverability:
  By sending emails through real accounts (like Gmail and Outlook) instead of generic “no-reply” addresses, Gatsby helps your invitations avoid spam filters and ensures they reach your audience’s main inbox.